Teach Yourself Google Analytics in 10 Minutes

Sams Teach Yourself Google Analytics in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to know to accurately measure your website performance — and improve it!

10 minutes is all you need to learn to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded videos, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn

Author: Michael Miller

Publisher: Sams Publishing

Published: July 2010

Price: $14.99 print, $11.99 digital

Page count: 218 pp.

ISBN: 0672333201

Purchase at Amazon.com

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