Using Google AdWords and AdSense

Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection–no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want!

Want to know more? Then check out the book’s table of contents:

Part I: Pay-Per-Click Advertising
1. How Pay-Per-Click Advertising Works

Part II: Using Google AdSense
2. Making Money from Your Website with AdSense
3. Adding AdSense for Content to Your Website
4. Adding Google AdSense for Search to Your Website
5. Adding AdSense for Feeds to Your Blog
6. Using AdSense for Mobile Content
7. Using AdSense for Domains
8. Earning Sales Commissions from the Google Affiliate Network
9. Monitoring Your AdSense Performance
10. Ten Tips for Increasing Your AdSense Revenue

Part III: Upgrading and Maintaining Your System
11. Creating an Online Advertising Plan and Determining Your AdWords Budget
12. Creating Your AdWords Account
13. Creating Your First AdWords Campaign
14. Creating Effective Ads
15. Bidding the Right Price
16. Choosing the Right Keywords
17. Maximizing Conversion with a Custom Landing Page
18. Combining PPC Advertising with Search Engine Marketing
19. Advertising on YouTube
20. Monitoring your Campaign’s Performance
21. Dealing with Click Fraud
22. Ten Tips for Improving Your AdWords Performance

Author: Michael Miller

Publisher: Que Publishing

Published: June 2010

Price: $29.99 print, $23.99 digital

Page count: 303 pp.

ISBN: 0789743957

 
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Purchase at Que Bookstore

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