Web Words That Work
Write great search-optimized, customer-optimized web copy!
No experience? No problem!
Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before!
Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you have!
- The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner:
- Keep it short, keep it simple!
- Think like your readers, fire them up, and get them to act!
- Write text that search engines and humans will both love
- Be absolutely clear! Squeeze all the confusion out of your content
- Make sure you know just enough grammar and punctuation
- Combine text and visuals to make them both work better
- Choose the right delivery formats
- Integrate your copy into an existing web page design
- Work well with web designers and developers
Detailed, expert guidance for writing:
- Web pages
- Online articles
- Blog posts
- Social media updates
- Web ads
- Email promos & newsletters
- Online press releases
- Online help & FAQs
- Smartphone & tablet content
- Web interfaces