Web Words That Work

Write great search-optimized, customer-optimized web copy!

No experience? No problem!

Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before!

Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you have!

  • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner:
  • Keep it short, keep it simple!
  • Think like your readers, fire them up, and get them to act!
  • Write text that search engines and humans will both love
  • Be absolutely clear! Squeeze all the confusion out of your content
  • Make sure you know just enough grammar and punctuation
  • Combine text and visuals to make them both work better
  • Choose the right delivery formats
  • Integrate your copy into an existing web page design
  • Work well with web designers and developers

Detailed, expert guidance for writing:

  • Web pages
  • Online articles
  • Blog posts
  • Social media updates
  • Web ads
  • Email promos & newsletters
  • Online press releases
  • Online help & FAQs
  • Smartphone & tablet content
  • Web interfaces

Author: Michael Miller

Publisher: Que Publishing

Published: December 2012

Price: $24.99 print, $19.99 digital

Page count: 304 pp.

ISBN: 0789750597

Purchase at Amazon.com
Purchase at Que Bookstore

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